jerry s. wilson » jerrywilson http://jerryswilson.com Jerry S Wilson Thu, 18 Aug 2011 23:58:03 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 A lesson learned (hopefully) http://jerryswilson.com/a-lesson-learned-hopefully http://jerryswilson.com/a-lesson-learned-hopefully#comments Fri, 02 May 2008 13:02:12 +0000 jerrywilson http://s35492.gridserver.com/?p=110 A recent photo shoot for Vanity Fair may have added a bit of tarnish to the otherwise spotless image of Hannah Montana, the acting/stage name of 15 year-old actress Miley Cyrus. For those of you unfamiliar, Cyrus, the daughter of famed country singer Billy Ray, is in a hit Disney show, playing a girl who lives a double life as a high-school teen by day and a famous pop star by night.

Cyrus, no stranger to the spotlight came out and apologized immediately to her fans for the “racy” photos, citing them as a mistake and adding that she hopes she did not disappoint anyone. Good move on her part. Hopefully this will be a good lesson learned in personal branding. Even a small slip can stain the clean sheet of your image, personal, professional, or company, if not handled in an appropriate and timely manner.

]]> http://jerryswilson.com/a-lesson-learned-hopefully/feed 0 Rebrander beware! http://jerryswilson.com/rebrander-beware http://jerryswilson.com/rebrander-beware#comments Fri, 02 May 2008 12:39:57 +0000 jerrywilson http://s35492.gridserver.com/?p=108 In case you haven’t noticed over the past few weeks, your Starbucks cup has taken on a new (and slightly less colorful) look. This bold move of changing one of the worlds most recognized logos is all part of effort to rebrand Starbucks, tracing back to its roots of Seattle’s Pike Place Market. In addition to the new design, Starbucks has also begun to serve the Pike Place Roast.

Some argue that Starbucks has a strong enough brand equity that they can afford to experiment, while others have come out in protest to the subtle changes to their morning ritual. Will these new changes take hold among the Starbucks loyalists or are we seeing a slow demise to the treasured franchise as they fight to compete with the low price leaders.

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