Senior Vice President of 
and Chief Customer and Commercial Officer
bp – Everything Communicates
Managing Brand YOU
Believe it or not, I am not going to jump on the beat up bp bandwagon. This is a human and environmental catastrophe resulting in the loss of lives, livelihood, estuaries and an entire quality of life. Tragic!
However, there are 3 key lessons for us all in how this situation has been handled by bp leadership that are very relevant in the area of personal branding.
1. EVERYTHING COMMUNICATES – One sound bite, visual image, or non=verbal cue can become the label by which people will remember you. Your speed of response and how well you address issues may be seen as a measurement by which others judge you. Be aware that people are very alert to even the simplest of statements that can be viewed as a symbol of your inner thinking. Ensure you are sending the proper message in all situations.
2. AUTHENTICITY MATTERS – Virtually every personal interaction involves some level of emotional connection. In a world of legal guidance and political correctness, there comes a time when you need to look your audience in the eye and be Real. People are amazingly forgiving when they believe in the message and the messenger. Be true to yourself, talk straight, and be empathetic. Care about others.
3. DELIVER ON YOUR PROMISE – Quite simply, ensure you are consistently delivering what you promise, in your life, job, and daily commitments. Be on time to work, be prepared for the school assignment, do your homework, deliver on your quality message, etc. In today’s “business casual” environment, be seen as the dependable team mate and deliver upon your obligations.
You can differentiate yourself by considering Brand YOU a constant work in progress.
Finally, polish your personal brand every day or it can tarnish over time.
-jerry
speaking
Media
Jerry enjoys speaking publicly, to small or large audiences, on various topics ranging from personal motivation and development to creating customer alliances, and of course on Managing Brand YOU.
recent media
about the
book
by Jerry S Wilson
& Ira Blumenthal 
What is the book all about?
Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images.
Now, in Managing Brand YOU, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks, as well as high-profile celebrities like Bono and Oprah, Managing Brand YOU gives readers a step-by-step guide on how to build their own brand.
subscribe
RSS Feed
Leave a Reply