Senior Vice President of 
and President of The Global McDonald's Division
A lesson learned (hopefully)
brand management, inspirational leadership
A recent photo shoot for Vanity Fair may have added a bit of tarnish to the otherwise spotless image of Hannah Montana, the acting/stage name of 15 year-old actress Miley Cyrus. For those of you unfamiliar, Cyrus, the daughter of famed country singer Billy Ray, is in a hit Disney show, playing a girl who lives a double life as a high-school teen by day and a famous pop star by night.
Cyrus, no stranger to the spotlight came out and apologized immediately to her fans for the “racy” photos, citing them as a mistake and adding that she hopes she did not disappoint anyone. Good move on her part. Hopefully this will be a good lesson learned in personal branding. Even a small slip can stain the clean sheet of your image, personal, professional, or company, if not handled in an appropriate and timely manner.
Welcome!
brand management, customer collaboration, customer relationships, growth strategies, inspirational leadership, people development, strategic marketing
Welcome to jerryswilson.com. The online home of “Brand Jerry”.
With my new book, Managing Brand YOU, about to hit the shelves, I figured it to be the opportune time to brush up on the digital side of my brand. So here we go…
Please check out the site to learn about brand Jerry, add the RSS feed, watch some videos, or sign up to get a copy of the Managing Brand YOU workbook to learn how you can start applying the 7-step process to develop your personal brand today!
I look forward to discussing marketing, branding, and managing customer relationships as well as sharing stories and lessons of my years in the field with each of you.
So take a look around and let me know what you think!
speaking
Media
Jerry enjoys speaking publicly, to small or large audiences, on various topics ranging from personal motivation and development to creating customer alliances, and of course on Managing Brand YOU.
recent media
about the
book
by Jerry S Wilson
& Ira Blumenthal 
What is the book all about?
Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images.
Now, in Managing Brand YOU, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks, as well as high-profile celebrities like Bono and Oprah, Managing Brand YOU gives readers a step-by-step guide on how to build their own brand.
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