Lets face it, America’s Brand Image is in desperate need of a remake and this year’s election could be just the galvanizing force we need.  Already, the world has responded with favorable votes of confidence and now the citizens of the United States can begin to dream about a brighter future.

Clearly, there is much to do and the expectations are high.  With rising unemployment, growing foreclosures in the real estate market, escalating prices of everyday household goods, a meltdown in the financial markets, limited access to credit, two active wars, increasing costs in industrial commodities, price fluctuations in fuel, eroding consumer confidence and so many other issues at stake, what is this great country to do?

Now is the time to undertake a full scale repositioning of “Brand America.”

This country was founded with the fundamental belief that “all people are created equal.”  A united America can rise to this challenge and use this unique time as an opportunity to seek new frontiers, new solutions, and creative alliances that can contribute to our finest turnaround ever.

Never more than now should all Americans recognize this is not a Washington problem, a governmental issue, a Democratic or Republican dilemma, or a legislative predicament. This is a citizen of the USA issue and can become a rally cry in support of a new momentum of CHANGE. A population that was motivated enough to show up in extraordinary numbers to cast their votes for our mutual future can now demonstrate their commitment to this USA recovery.

Creating a new Identity for Brand America will leverage the essence of the entrepreneurial spirit of this country.  Everyone has a chance to pitch in and help this nation build a new future with a strengthened Position both domestically and internationally.  Scientists, mathematicians, business leaders, homemakers, engineers, educators, students, designers, inventors, writers, artists, must come together to solve this multi-faceted challenge. The quicker America realizes this is an US challenge not a THEM problem, the quicker we will configure collaborative long term solutions.

Between now and January 20, 2009, President-elect Obama will make the most important decisions of his life.  He will select the key leaders who will help facilitate this uniting of America.  What type of people with be chosen to begin this important “Repositioning of Brand America?” How will this new group of leaders act as a team to set top priorities? Will the USA citizens have confidence in these important Change Agents?

People are always the X factor of any turnaround story and it will be the people of the USA that will be at the forefront of this renaissance in America.

While President-elect Obama initiates his transition plans, we can all prepare for the future. Lets all look in the mirror and commit to being a part of “Repositioning Brand America.”

LEADS at Spelman College delivers on the stated mission of developing and teaching a leadership model based on the experiences of African American women leaders. Through innovative training and mentoring programs, LEADS develops Spelman students, women who have made “a choice to change the world,” into leading women who are leading change.

On September 16th in the Johnetta B. Cole Living and Learning Center Auditorium, LEADS at Spelman College inaugurated yet another outstanding commitment to leadership, The Spelman College Intergenerational Leadership Mentoring Program. Once again, Spelman College is demonstrating its commitment to the great tradition of developing leaders for today and tomorrow. This new Mentoring Program is based on an interactive and mutual relationship among three generations. The Mentoring Program envisions empowering students to develop wise decision-making skills that accelerate their personal, professional, and community service developments. The face-to-face dialogue addresses roadblocks and obstacles to success.

Spelman College students will now be able to engage directly with powerful mentors from fields including legal, business, medicine, architecture, acting, fashion, and community leadership. These one on one nurturing relationships will contribute to new ways of thinking, shared experiences, exciting networks, with dedicated partners in growth. Both mentors and mentees have the opportunity to benefit greatly from this structured mentorship.

Congratulations to LEADS at Spelman College for once again setting the standard for excellence.

Cyrus, no stranger to the spotlight came out and apologized immediately to her fans for the “racy” photos, citing them as a mistake and adding that she hopes she did not disappoint anyone. Good move on her part. Hopefully this will be a good lesson learned in personal branding. Even a small slip can stain the clean sheet of your image, personal, professional, or company, if not handled in an appropriate and timely manner.

With my new book, Managing Brand YOU, about to hit the shelves, I figured it to be the opportune time to brush up on the digital side of my brand. So here we go…

Please check out the site to learn about brand Jerry, add the RSS feed, watch some videos, or sign up to get a copy of the Managing Brand YOU workbook to learn how you can start applying the 7-step process to develop your personal brand today!

I look forward to discussing marketing, branding, and managing customer relationships as well as sharing stories and lessons of my years in the field with each of you.

So take a look around and let me know what you think!