Senior Vice President of 
and Chief Customer and Commercial Officer
Personal Branding in the Digital Age
Managing Brand YOU, brand management
Recently, I had the pleasure of speaking to Dan Schawbel, personal branding guru for the Gen Y sect and author of Me 2.0: Build a Powerful Brand to Achieve Career Success. Dan’s site, the Personal Branding Blog, explores personal branding in the digital age and offers a fresh take on many of the same principles we discuss in Managing Brand You. We delve a little bit into “Brand Jerry” in this interview and how anyone and everyone should approach personal branding at different career levels and paths. Enjoy!
speaking
Media
Jerry enjoys speaking publicly, to small or large audiences, on various topics ranging from personal motivation and development to creating customer alliances, and of course on Managing Brand YOU.
recent media
about the
book
by Jerry S Wilson
& Ira Blumenthal 
What is the book all about?
Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images.
Now, in Managing Brand YOU, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks, as well as high-profile celebrities like Bono and Oprah, Managing Brand YOU gives readers a step-by-step guide on how to build their own brand.
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