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Recently, I had the pleasure of speaking to Dan Schawbel, personal branding guru for the Gen Y sect and author of Me 2.0: Build a Powerful Brand to Achieve Career Success. Dan’s site, the Personal Branding Blog, explores personal branding in the digital age and offers a fresh take on many of the same principles we discuss in Managing Brand You. We delve a little bit into “Brand Jerry” in this interview and how anyone and everyone should approach personal branding at different career levels and paths. Enjoy!
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