Comments on: Rebrander beware! http://jerryswilson.com/rebrander-beware Jerry S Wilson Mon, 12 Jan 2009 01:41:02 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: CARROLL TROSCLAIR http://jerryswilson.com/rebrander-beware#comment-37 CARROLL TROSCLAIR Tue, 18 Nov 2008 16:14:11 +0000 http://s35492.gridserver.com/?p=108#comment-37 Jerry Greater minds than mine run Starbucks, and adding "fresh roasted" is understandable. But why the change in color? That green was the first thing we've grown to recognize? I'd worry also about changing the artwork. The original had an Aquarius feel to it, which I would think had value to their young base audience. Interesting. Jerry

Greater minds than mine run Starbucks, and adding “fresh roasted” is understandable. But why the change in color? That green was the first thing we’ve grown to recognize?

I’d worry also about changing the artwork. The original had an Aquarius feel to it, which I would think had value to their young base audience.

Interesting.

]]> By: George Reigelsperger http://jerryswilson.com/rebrander-beware#comment-3 George Reigelsperger Fri, 20 Jun 2008 17:00:07 +0000 http://s35492.gridserver.com/?p=108#comment-3 Jerry - WoW....from surviving those monthly meetings in Irvine with "Spill Beer" to jerryswilson.com you have truly walked your talk of branding you my friend. Congrats !! This is my 1st visit to your site, as your SBUX rebrander beware caught me Very interesting times...with lots of opportunity My mentor and close friend is a McDs franchisee....as well as 1 of the 1st investors in SBUX...Our families spent a week last month together fishing in the San Juans where we both have places... fishing was fantastic...great food/wine and conversation...as we are so close to both SBUX/McDs...and all the coffee...noise...we got to open up and talk about the what ifs...very fun. Continued success...George Jerry – WoW….from surviving those monthly meetings in Irvine with “Spill Beer” to jerryswilson.com you have truly walked your talk of branding you my friend.
Congrats !!
This is my 1st visit to your site, as your SBUX rebrander beware caught me
Very interesting times…with lots of opportunity
My mentor and close friend is a McDs franchisee….as well as 1 of the 1st investors in SBUX…Our families spent a week last month together fishing in the San Juans where we both have places… fishing was fantastic…great food/wine and conversation…as we are so close to both SBUX/McDs…and all the coffee…noise…we got to open up and talk about the what ifs…very fun.
Continued success…George

]]>