Repositioning “Brand America,” Yes We Can!

brand management, inspirational leadership

An important page of American and world history was written on November 4, 2008.  Once again, the electoral process produced a new leader of our United States of America.  By selecting Barack Obama, many paradigms have been broken and new paradigms are quickly emerging.

Lets face it, America’s Brand Image is in desperate need of a remake and this year’s election could be just the galvanizing force we need.  Already, the world has responded with favorable votes of confidence and now the citizens of the United States can begin to dream about a brighter future.

Clearly, there is much to do and the expectations are high.  With rising unemployment, growing foreclosures in the real estate market, escalating prices of everyday household goods, a meltdown in the financial markets, limited access to credit, two active wars, increasing costs in industrial commodities, price fluctuations in fuel, eroding consumer confidence and so many other issues at stake, what is this great country to do?

Now is the time to undertake a full scale repositioning of “Brand America.”

This country was founded with the fundamental belief that “all people are created equal.”  A united America can rise to this challenge and use this unique time as an opportunity to seek new frontiers, new solutions, and creative alliances that can contribute to our finest turnaround ever.

Never more than now should all Americans recognize this is not a Washington problem, a governmental issue, a Democratic or Republican dilemma, or a legislative predicament. This is a citizen of the USA issue and can become a rally cry in support of a new momentum of CHANGE. A population that was motivated enough to show up in extraordinary numbers to cast their votes for our mutual future can now demonstrate their commitment to this USA recovery.

Creating a new Identity for Brand America will leverage the essence of the entrepreneurial spirit of this country.  Everyone has a chance to pitch in and help this nation build a new future with a strengthened Position both domestically and internationally.  Scientists, mathematicians, business leaders, homemakers, engineers, educators, students, designers, inventors, writers, artists, must come together to solve this multi-faceted challenge. The quicker America realizes this is an US challenge not a THEM problem, the quicker we will configure collaborative long term solutions.

Between now and January 20, 2009, President-elect Obama will make the most important decisions of his life.  He will select the key leaders who will help facilitate this uniting of America.  What type of people with be chosen to begin this important “Repositioning of Brand America?” How will this new group of leaders act as a team to set top priorities? Will the USA citizens have confidence in these important Change Agents?

People are always the X factor of any turnaround story and it will be the people of the USA that will be at the forefront of this renaissance in America.

While President-elect Obama initiates his transition plans, we can all prepare for the future. Lets all look in the mirror and commit to being a part of “Repositioning Brand America.”

jerry posted on November 9, 2008