about the
book

by Jerry S Wilson
& Ira Blumenthal

What is the book all about?

Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images.

Now, in Managing Brand YOU, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks, as well as high-profile celebrities like Bono and Oprah, Managing Brand YOU gives readers a step-by-step guide on how to build their own brand.