Senior Vice President of 
and Chief Customer and Commercial Officer
speaking
Media
Jerry enjoys speaking publicly, to small or large audiences, on various topics ranging from personal motivation and development to creating customer alliances, and of course on Managing Brand YOU.
recent media
about the
book
by Jerry S Wilson
& Ira Blumenthal 
What is the book all about?
Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images.
Now, in Managing Brand YOU, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks, as well as high-profile celebrities like Bono and Oprah, Managing Brand YOU gives readers a step-by-step guide on how to build their own brand.
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I really appreciate the opportunity to view all of these video clips. Thank you for sharing. The one on brand loyalty was particularly intriguing, and I’d love to hear more.
What is your perspective on listening to the voice of the customer/consumer as it relates to building brand loyalty and adjusting brand positioning. What are the best ways to listen? How does one compile and analyze that consumer voice and us the information to make changes? Thanks.
Craig
Craig Schumpert posted on 2/ 09 at 12:22 pm