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About Jerry

2012-Present             Founder and CEO, JSW Business Consulting, LLC               

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After twenty-four successful years with The Coca-Cola Company Jerry retired to explore new horizons.  This choice has allowed him to expand his sphere of influence, share his business knowledge, and collaborate with a broader range of interesting people and dynamic organizations.  Having created JSW Consulting, LLC in 2005 he is now a very active CEO, who selectively collaborates with CEOs and their top executives to drive accelerated performance.  

Over the past few years, Jerry has developed JSW Consulting, LLC into a successful independent advisement firm with several executive engagements in consumer goods, telecommunications, healthcare, and on-line gaming clients.  Engaged with executives, JSW Consulting has developed a reputation of quickly identifying issues and opportunities, collaborating with the people who actually do the work, and implementing real growth strategies.  Targeted areas of focus include building brands, enhancing customer relations, and developing people.  

In January, 2016, Jerry updated his LLC name to better reflect the business focus.  Based in Ponte Vedra Beach, FL, JSW Business Consulting, LLC continues the legacy of client focused high quality engagements.


During his career with The Coca-Cola Company, Jerry advanced from a local Area Account Executive in central Florida to a Board elected Senior Vice President where he served as the global Chief Customer and Commercial Officer.  In this role he led a worldwide enterprise that looked after 204 countries, 20 million customers, and served 1.8 billion consumers a day.  Jerry was recognized as a top developer of talent in the Company and mentor to many of the key women and men in leadership positions today.  His capabilities in strategic thinking, customer development, general management, and consumer branding, combined with leading high performance teams turned around many operations. 


His Coca-Cola career took him around the world logging over 2 million miles with Delta Air Lines (which doesn't include British Air, Dragon Air, Singapore Air, Cathay Pacific . . .).  He advanced through many roles over the years with Coke, succeeding at the highest C-Suite level of the Company.

  • Senior Vice President, global Chief Customer and Commercial Officer
  • President, global McDonald's division
  • Group Vice President, Western USA 
  • Director, Strategic Planning and Analysis, North America
  • Director, Strategic Marketing, North America
  • Director, Sales Operations, North America
  • Manager, Area Account Executives, Rocky Mountain Region, USA
  • Area Account Executive, Central Florida, USA

Jerry was also a very active Executive Sponsor of the Women's Business Forum and a member of the Company's Diversity Advisory Council.



Jerry leveraged his retail automotive experience when he joined Volkswagen of America, the manufacturer and distributor for Volkswagen, Porsche and Audi brands.  He grew from an entry-level position to the USA band manager in just a few years. His keen understanding of the franchisor - franchisee synergy helped him forge strong alliances between the manufacturer and dealers leading to high sales and customer satisfaction. 

He succeeded in many interesting assignments described below:

  • USA Brand Manager
  • Marketing Manager, Eastern USA
  • Dealer Development Manager, SE USA
  • Business Management Manager, SE USA
  • Sales and Marketing Manager, SE USA
  • District Sales Manager, Tennessee
  • Distribution Analyst, SE USA
  • Additionally, Jerry served as a member of the USA strategic development committee which crafted key brand platforms with the worldwide headquarters in Wolfsburg, Germany



    After achieving his bachelor's degree, Jerry joined the largest Ford agency in America, based in Atlanta, GA.  He led a national fleet department that specified, ordered, tracked production, shipped and delivered over 3,500 vehicles annually to key national accounts.


    1986     MBA, Marketing    

    • Mercer University                                  
    • Atlanta, GA    

    1978     BA, Economics      

    • University of Georgia                              
    • Athens, GA

    1974     AA, Liberal Arts      

    • Dekalb Community College            
    • Clarkston, GA    

    1972     HS Diploma            

    • Duncan U. Fletcher High School          
    • Neptune Beach, FL


    Trustee, Mercer University

    • Chair of the Marketing Committee
    • Member of the Development Committee

    Advisor, Chief Customer Officer Council